Lock / Brand + TCE
Scope and ownership
Record the objective, audience, deliverables, owners, approval route, schedule and reporting requirements before work begins.
Before this stage closes
- Objective written
- Owner named
- Approval route fixed
Campaign management
TCE coordinates the people, approvals, deliverables and records required to move an influencer campaign from approved brief to final report.
What TCE does
Influencer campaign management is the operating layer between strategy and delivery. TCE assigns ownership, coordinates creators, records commercial terms, routes content approvals, controls publishing and closes the campaign with a documented report.
Discuss a campaignCampaign operations
ONE RUN SHEET.
NO LOST HANDOFFS.
A campaign moves when every deliverable has an owner, every approval has a route and every live post has a record.
Current handoff01 / 06
Route / TCE
Creator coordination
Manage outreach, briefing, questions, submissions, feedback and publishing communication through one operating route.
Before this stage closes
- Creator contacts logged
- Deliverables confirmed
- Communication route active
Record / Brand + adviser
Commercial and rights records
Document agreed fees, deliverables, usage rights, payment conditions and the owner of any required legal review.
Before this stage closes
- Fee and usage recorded
- Disclosure route agreed
- Legal review owner identified
Approve / Brand + TCE
Content approval
Route concepts and content through the agreed reviewers, consolidate feedback and record final approval before publication.
Before this stage closes
- Concept checked
- Feedback consolidated
- Final approval recorded
Publish / TCE + creator
Publishing control
Confirm the publishing window, capture live links and maintain the agreed response route for missed or incorrect delivery.
Before this stage closes
- Publish window confirmed
- Live links captured
- Issue route available
Close / Brand + TCE
Reporting and closeout
Reconcile delivery records, report the agreed measures and document the next campaign decision.
Before this stage closes
- Delivery reconciled
- Report issued
- Next decision documented
How the work moves
FROM DECISION
TO DELIVERY.
Lock the brief
Confirm the objective, scope, owners, deliverables, schedule and decision route.
Build the run sheet
Map creator communication, commercial records, production dates, approval gates and publishing windows.
Review the work
Collect concepts and content, consolidate feedback and record final approval.
Control the launch
Coordinate publishing, capture live links and route delivery issues to the agreed owner.
Close the record
Reconcile deliverables, issue the campaign report and document the next action.
Campaign planning details
US disclosure review
Build the brand's approved disclosure requirements into creator briefs, captions and review checklists. Record review ownership and corrections before publication. Appointed qualified advisers determine the applicable requirements and provide legal approval.
Multi-market approval responsibilities
Identify publishing markets and the people responsible for advertising, sector and privacy review. Document permitted claims, disclosures and rights. Define ongoing monitoring and post-publication corrections explicitly in the agreed scope.
Content rights records
Document platforms, territories, licence period, paid usage and approval owners for each asset. Record signed agreements and restrictions before release. Appointed legal advisers provide legal review and clearance where required.
Frequently asked questions
CLEAR ANSWERS
BEFORE THE BRIEF.
01What does influencer campaign management include?+
The agreed scope can include creator communication, briefs, commercial coordination, content approvals, publishing records, payments and campaign reporting. The proposal identifies which party owns each responsibility.
02Who approves creators and content?+
TCE prepares recommendations and routes content through the agreed workflow. The brand retains final approval unless the contract assigns that authority differently.
03Does TCE manage creator contracts and payments?+
TCE can coordinate commercial terms, contracts and payments within the agreed scope. Legal advice and regulated review remain with the qualified adviser appointed for the campaign.
04How are usage rights handled?+
Usage terms belong in the commercial record before publication. The record should identify the asset, channels, territory, duration and whether paid media use is included.
05What happens when content needs changes?+
TCE consolidates brand feedback and routes it to the creator against the agreed brief and review rounds. Material scope changes may require revised timing or commercial terms.
06How does TCE handle campaign issues?+
The run sheet identifies an escalation owner and response route. The required action depends on the contract, platform status, published content and the nature of the issue.
07What is included in campaign reporting?+
Reporting can include creator delivery, live links and the measures agreed before launch. TCE states attribution limits and separates platform-reported signals from verified business outcomes.
Start with the objective