Creator and campaign team reviewing a camera monitor

Creator relationships

WORK WITHTCE

Each paid opportunity starts with a clear role, defined deliverables, agreed commercial terms and documented usage rights.

Apply as a creator

How TCE works with creators

Creators apply once. Each paid opportunity is discussed separately against a live brief.

Beyond the featured directory

REQUEST A CREATOR SHORTLIST

The public directory shows a featured selection, not every creator in TCE’s network. Tell us the market, audience and campaign objective, and our team will prepare a relevant shortlist.

Creator sizes TCE manages

CREATOR AUDIENCE SIZES

Follower count describes scale. The campaign role still depends on audience fit, credibility, format and the objective.

  1. 01

    Nano

    1K to 10K followers

    Close community trust, product trials and city-level relevance.

  2. 02

    Micro

    10K to 100K followers

    Category authority, useful demonstrations and repeatable content.

  3. 03

    Mid-tier

    100K to 500K followers

    Scaled relevance with a recognisable creator point of view.

  4. 04

    Macro

    500K to 1M followers

    Large audience moments, launches and broad market visibility.

  5. 05

    Celebrity

    1M+ followers

    High-attention cultural moments and selective brand partnerships.

Before the work starts

WHAT EVERY BRIEF COVERS

  1. 01

    Clear role

    The brief explains the audience, objective, deliverables and the creator role.

  2. 02

    Agreed terms

    Fees, timelines, approvals and usage rights are agreed for each paid opportunity.

  3. 03

    Relevant casting

    Audience fit, content behaviour and category credibility matter more than follower count alone.

  4. 04

    No joining fee

    Creator applications are reviewed against live and future briefs.

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