Insight-led strategy
Define the audience, action, offer, channel mix, budget logic and key measures before launch.
Build this into your brief
Performance marketing
TCE connects campaign creative, media, tracking and optimisation around a measurable objective.
What TCE does
TCE is a performance marketing agency that connects creative production, media buying and measurement. Each campaign starts with a defined action and a tracking plan.
Discuss a campaignCampaign system
ONE OBJECTIVE.
SIX CONNECTED DECISIONS.
Creative, media and measurement work as one operating system. Select a decision to see its role in the campaign.
Creative production
Develop and adapt creator-led and brand-led assets for the selected placements.
Build this into your briefPaid media
Manage campaign delivery across the platforms selected for the audience and objective.
Build this into your briefTracking and attribution
Set up the agreed links, codes, pixels and reporting inputs where platform and website access allow.
Build this into your briefTesting and optimisation
Test creative, messaging, audience, placement and allocation based on observed campaign data.
Build this into your briefReporting
Show delivery, actions, cost measures and attribution limits in a clear campaign readout.
Build this into your briefVerified campaign case
~1MViewsCardboard / Product launch
PROOF PEOPLE
COULD SEE.
Ten creators demonstrated an AI video-production product across four regions, producing approximately one million views and more than 25,000 engagements.
Read the verified case- Engagements
- 25K+
- Creators
- 10
- Regions
- 04
Included scope
WHAT THIS SERVICE COVERS
- 01Search strategy within campaign delivery
- 02Landing pages and promotional-code systems
- 03Affiliate and conversion tracking
How the work moves
FROM DECISION
TO DELIVERY.
Define
Agree the commercial objective, target action and the decision the campaign must inform.
Build
Prepare the media structure, creative matrix, tracking plan and launch checks.
Launch
Activate the approved campaign across the selected channels and markets.
Optimise
Use observed performance to adjust creative, targeting, placement and budget allocation.
Report
Separate platform-reported signals from verified business outcomes and record the next action.
Campaign planning details
Paid creator content
Choose TikTok, Meta, YouTube or Snapchat against the audience and campaign objective. Agree media spend separately from creator fees. Confirm advertising permissions, territories and duration before testing different openings, formats and landing pages.
Campaign measurement and ROI
Set KPIs, data sources and attribution limits before launch. Separate platform reach and engagement from tracked visits, conversions and revenue. Calculate return only when the relevant costs and attributable outcomes are available.
Frequently asked questions
CLEAR ANSWERS
BEFORE THE BRIEF.
01Can early-stage brands work with TCE?+
Yes. TCE can design a focused test around the available budget. The scope and expected learning must be realistic before spend begins.
02What must a brand prepare before starting?+
Start with the goal, target audience, offer, market, available assets and budget range. TCE can then define the campaign plan and identify any missing tracking or creative inputs.
03Will we see campaign performance?+
Yes. Reporting can include reach, engagement, traffic, cost and conversion measures where the required tracking is enabled. Attribution limits will be stated clearly.
04Do performance campaigns need to run long term?+
No. The duration depends on the objective, budget, buying cycle and amount of data needed to make a useful decision.
05What happens when performance drops?+
TCE reviews the available signals and may test new creative, refine targeting, change placements or reallocate budget. No adjustment guarantees a specific result.
06Which platforms does TCE manage?+
Campaign plans may include Meta, TikTok, Google, YouTube and other relevant channels. The final mix depends on audience behaviour, market availability and the objective.
07What results should a brand expect?+
Expected results depend on the offer, market, creative, budget and tracking quality. TCE agrees measurable KPIs before launch instead of promising a fixed outcome.
Start with the objective