Plan
Define why the content is being made, who it is for, where it will run and what it must achieve.
Content production
TCE turns a defined business objective into content designed for the audience, platform and action required.
What TCE does
TCE manages content production from concept and scripting through production, editing and delivery. The team plans each format around the brand, audience, platform and campaign objective.
Discuss a campaignCampaign system
THE WORK
BEHIND THE WORK.
- 01
Short-form video
Plan and produce vertical video for TikTok, Instagram Reels and YouTube Shorts.
- 02
Long-form video
Develop YouTube and editorial video around a clear narrative, audience and retention plan.
- 03
Photography and podcasts
Coordinate shoots, interviews and supporting assets against the approved creative direction.
- 04
Motion graphics and animation
Use animation where it helps explain, demonstrate or strengthen the content idea.
- 05
AI-assisted production
Use approved AI workflows for suitable variants, production support and localisation without hiding provenance.
- 06
Interactive formats
Plan branded AR and interactive video when the format supports the campaign objective.
How the work moves
FROM DECISION
TO DELIVERY.
Create
Develop concepts, scripts, storyboards and visual direction before production begins.
Execute
Manage the approved shoot, screen-based production or animation workflow.
Edit
Refine structure, pacing, sound, captions and platform-specific formats.
Deliver
Supply the approved files, versions and usage records required by the campaign.
Campaign planning details
Reels, Shorts and TikTok
Agree video length, aspect ratio, captions, languages and revision rounds. Define the opening, product demonstration and call to action. Confirm whether creators publish the work or deliver assets for brand channels, and license each intended use.
Frequently asked questions
CLEAR ANSWERS
BEFORE THE BRIEF.
01What is the difference between content production and content creation?+
Content creation is the act of making an individual asset. Content production covers the full system, including strategy, planning, scripting, filming, editing, optimisation and delivery.
02What is short-form video?+
Short-form video is concise vertical content made for formats such as TikTok, Instagram Reels and YouTube Shorts. The opening, pacing, captions and framing must suit the placement.
03Can one piece of content be used across several platforms?+
Yes, but the asset should be adapted. Hooks, pacing, captions, framing and duration may need to change by platform.
04What is the difference between lifestyle and product-focused content?+
Product-focused content explains features, benefits or use. Lifestyle content places the product in a relevant situation or story. A campaign may use both for different jobs.
05When should a brand use 4K instead of 1080p?+
4K provides more detail and flexibility for cropping or large-screen use. 1080p is suitable for many social placements. The right format depends on distribution and post-production needs.
06What is B-roll?+
B-roll is supporting footage such as product details, environments or actions. It gives editors visual material to support the main footage and maintain pace.
07Why does aspect ratio matter?+
Aspect ratio controls how an asset fits the screen. Vertical, horizontal and square placements need suitable framing so important details are not cropped.
Start with the objective