TCE Tool / Influencer rate planner
Plan a creator fee.
Build a transparent planning fee from expected views, production cost and contractual rights. Follower count and engagement remain context, not hidden pricing multipliers.
2026 planning model
PRICE THE WORK AND THE RIGHTS.
Use your own historical performance where possible. If it is unavailable, enter a working CPM agreed by your team. TCE does not supply a universal market rate.
Working fee range
- CPM source
- Reach value
- Production floor
- Base per deliverable
- Content subtotal
- Usage rights
- Exclusivity
Methodology
READ THE
METHOD.
Open method +
Methodology
READ THE
METHOD.
- 01
Expected reach value equals average comparable views divided by 1,000, multiplied by the working CPM. When a historical paid fee and its views are provided, the calculator uses that deal’s effective CPM.
- 02
The production floor equals production hours multiplied by the creator’s hourly production rate, plus direct costs. The base deliverable fee uses the higher of the reach value and production floor.
- 03
The content subtotal equals the base deliverable fee multiplied by the number of deliverables. Usage rights and category exclusivity are then calculated as separate percentages of that subtotal.
- 04
Follower count and engagement rate are recorded as negotiation context. CreatorIQ’s 2026 creator study found that earnings correlated more strongly with follower count and views than with engagement alone, so engagement is not used as a universal price multiplier.
- 05
The working range applies the negotiation margin entered by the user. It is a planning interval, not a guaranteed creator quote, platform payout or campaign outcome.
Methodology
SOURCES, ASSUMPTIONS
AND LIMITS.
- Next review
- February 2027, or earlier if platform economics materially change
- Output
- Planning fee, not a market average or guaranteed quote
The model uses current creator-economy evidence to decide which inputs belong in the worksheet. It does not copy an external calculator or claim one universal market rate.
CreatorIQ, State of Creators 2026 UsageCue, Usage Rights Guide, updated 2026 Afflo, transparent rate planning inputsNeed a campaign estimate?
Start a brief