TCE tools

TOOLS FOR
CREATORS AND BRANDS.

Choose what you need to plan: creator earnings, a campaign budget or a performance metric. Every result shows its formula and limitations.

01 / For creators

PLAN CONTENT AND EARNINGS.

Tools for creator pricing, platform earnings, engagement and sponsorship scenarios.

01
TikTok LIVE
TikTok Diamond Calculator
Convert a diamond total into the listed USD estimate and see the calculation limits.
Open
02
Campaign pricing
Influencer Rate Planner
Build a planning range from expected views, production, deliverables, rights and exclusivity.
Open
03
Creators and campaign teams
Engagement Rate Calculator
Calculate engagement rate using interactions and one clearly selected denominator: followers, reach, impressions or views.
Open
04
Creators and affiliate teams
Affiliate Revenue Calculator
Plan affiliate commission from clicks, conversion rate, average order value, commission rate and expected refunds.
Open
05
YouTube creators
YouTube Revenue Planner
Plan YouTube revenue from expected views and a creator-entered RPM taken from YouTube Analytics or a stated scenario.
Open
06
Podcast creators and sponsors
Podcast Sponsorship Calculator
Plan podcast sponsorship revenue from eligible downloads, agreed CPM, ad slots, episodes and fill rate.
Open

02 / For brands

Tools for working budgets, return scenarios and creator-media comparisons.

01
Brands and campaign teams
Influencer Campaign Budget Planner
Build a working influencer campaign budget across creator fees, production, rights, paid media, expenses, technology and contingency.
Open
02
Brands and performance teams
Return on Ad Spend Calculator
Calculate ROAS from attributed conversion value and campaign spend using one visible formula.
Open
03
Brands and creator teams
Creator Media Value Calculator
Create a comparison media value from qualified creator views and a user-entered comparison CPM.
Open

03 / Quick calculations

Straight formulas for the campaign metrics teams use every day.

01
CPM
CPM Calculator
Calculate CPM from campaign spend and impressions. CPM equals spend divided by impressions, multiplied by 1,000.
Open
02
CPV
CPV Calculator
Calculate CPV from campaign spend and eligible video views. CPV equals spend divided by views.
Open
03
CPC
CPC Calculator
Calculate average CPC from campaign spend and recorded clicks. Average CPC equals spend divided by clicks.
Open
04
CTR
CTR Calculator
Calculate CTR from clicks and impressions. CTR equals clicks divided by impressions, multiplied by 100.
Open
05
CVR
CVR Calculator
Calculate conversion rate from conversions and eligible interactions. Conversion rate equals conversions divided by eligible interactions, multiplied by 100.
Open

Method first

These calculators help structure a decision. They do not replace platform data, contracted creator rates or campaign reporting.