TCE / Campaign responsibility01
Find
Creator discovery
Assess creator relevance, audience fit, content quality and category credibility before making recommendations.
Put this into the campaign brief
Influencer marketing
TCE selects creator voices for a defined audience, market and business objective, then manages the campaign from brief to reporting.
What TCE does
TCE is an influencer marketing agency that plans creator campaigns around a defined audience, market and business objective. The team manages creator selection, briefing, commercial terms, approvals, publishing and measurement.
Discuss a campaignCampaign ecosystem
ONE CREATOR VOICE.
A COMPLETE SYSTEM.
Creator work stays credible when audience fit, content direction, operations, distribution and reporting remain connected.
Campaign progress01 / 06
Martin CividinoArgentina
Maged AlawadhiSaudi Arabia
JohnnyCanada
Ahmet TemelTürkiye
Pushpek SidhuCanada
WessamSaudi ArabiaTCE / Campaign responsibility02
Fit
Audience and platform alignment
Choose platforms and formats based on the audience, market and campaign objective.
Put this into the campaign briefTCE / Campaign responsibility03
Shape
Content direction
Set clear messages and guardrails while protecting the creator voice that makes the work credible.
Put this into the campaign briefTCE / Campaign responsibility04
Run
Campaign operations
Coordinate briefs, negotiations, contracts, approvals, creator communication, publishing and payments.
Put this into the campaign briefTCE / Campaign responsibility05
Extend
Paid amplification
Plan usage rights and extend selected creator content through paid distribution when it supports the objective.
Put this into the campaign briefTCE / Campaign responsibility06
Learn
Reporting
Track the measures agreed at the start and use campaign learning to inform the next decision.
Put this into the campaign briefDelivery archive
1,375CreatorsEmergent / Creator programme
SCALE NEEDS
A RECORD.
The delivery archive records 1,375 creators and 3,029 publication links across TikTok, Instagram and YouTube between June 2025 and July 2026.
Inspect the campaign record- Publication links
- 3,029
- Platforms
- 03
- Delivery period
- 13 months
How the work moves
FROM DECISION
TO DELIVERY.
Plan
Define the audience, market, objective, creator role, timeline and measurement plan.
Select
Build a creator recommendation set and give the brand final approval.
Create
Brief creators, review concepts and manage content approvals.
Execute
Coordinate publishing, rights, payments and any planned paid support.
Analyse
Report against the agreed measures and document what the campaign taught us.
Campaign planning details
Creator vetting and onboarding
Review content quality, audience relevance, previous partnerships and suitability for the brief. Confirm availability, deliverables and commercial terms before onboarding. Provide approved materials, disclosure requirements and a clear communication owner.
Frequently asked questions
CLEAR ANSWERS
BEFORE THE BRIEF.
01Can a small business use influencer marketing?+
Yes. Campaign scope can be designed around the available budget, market and objective. Nano and micro creators may be useful when community relevance matters more than broad reach.
02Does influencer marketing work for B2B brands?+
It can. B2B programs often use founders, practitioners, analysts and subject-matter experts to reach decision-makers through useful content and professional credibility.
03How does TCE measure value beyond engagement?+
TCE agrees the campaign objective before launch, then tracks the relevant measures. These may include awareness, qualified traffic, leads or conversions where suitable tracking is available.
04Who selects the creators?+
TCE prepares recommendations using audience relevance, content quality and brand fit. The brand receives full visibility and final approval before a collaboration goes live.
05Does TCE manage contracts and creator payments?+
TCE can manage negotiations, contracts, creator communication and payments as part of the agreed campaign scope.
06Which platform should a brand choose?+
The platform depends on the audience, category, market and objective. TCE evaluates those factors before recommending TikTok, Instagram, LinkedIn, YouTube or another channel.
07What is the first step?+
Share the objective, target audience, market, timing and budget range. TCE will use that information to recommend a practical campaign route.
Start with the objective