Cardboard / Launch
REAL WORK
IS HARD
TO FAKE.
TCE launched Cardboard with a select group of creators who demonstrated the product instead of merely describing it.
Boardroom readout
THE CASE
IN FOUR MOVES.
Problem
Cardboard was a product worth showing, but awareness alone would not prove creators could make it work.
Strategy
Build a tight, credible creator roster and manage the work closely across distinct markets.
Result
Real audience exposure, approximately one million views and more than 25,000 engagements.
Next move
Scale the creators, formats and markets that showed the strongest signals toward traffic and conversion.
Challenge / Strategy
A PRODUCT DEMO
BECAME THE STORY.
The launch had one decisive question: would creators make Cardboard understandable and useful in public? The campaign needed visible proof and an audience response—not broad claims.
TCE selected creators for their ability to demonstrate, explain and localise the product. The cross-regional spread tested the same product truth through different creator voices.
- 01Creator selection
Ten creators chosen for relevance, credibility and demonstration strength.
- 02Cross-regional spread
North America, Europe, Latin America and Asia activated through local voices.
- 03Authentic short form
TikTok, Reels and Shorts showed the product at work in creator-native formats.
Campaign media / Documented examples
CAMPAIGN PERFORMANCE BY MARKET
Select a market to inspect the creator, content and reported performance. Each post opens on its original platform.
North America / United States
John Goldbranson
Result / Next move
THE SIGNAL
WAS VISIBLE.
~99K average views per creator
The launch established audience exposure and an actionable performance baseline. The next phase is to scale the strongest creator-format-market combinations toward traffic and conversion.
Build the next case with TCE