TCE Tool / Creator Media Value Calculator
What paid-media comparison value does this view scenario produce?
This tool values qualified creator views at a user-entered comparison CPM. It is a planning comparison, not earned revenue, profit or a universal media valuation.
Your inputs
BUILD THE CMV SCENARIO.
Enter known figures or clearly labelled assumptions. The working and result update together. TCE does not insert a market benchmark.
Published formula
Comparison media value = qualified views ÷ 1,000 × comparison CPMComparison media value
Methodology
READ THE
METHOD.
Open method +
Methodology
READ THE
METHOD.
- 01
Comparison media value = qualified views ÷ 1,000 × comparison CPM
- 02
The result answers what the entered views would cost at the entered comparison CPM. It does not prove equivalent attention, brand impact or sales value.
- 03
Do not call the result earned media value without a separate valuation methodology. Document the CPM source, view definition, geography, placement and reporting period.
- 04
Every number is entered by the user. The tool does not connect to a platform account, verify source data or predict future performance.
Methodology
INPUTS AND LIMITATIONS
- Formula
- Comparison media value = qualified views ÷ 1,000 × comparison CPM
- Source
- TCE comparison scenario derived from the standard CPM relationship. No benchmark is supplied.
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