TCE Tool / Podcast Sponsorship Calculator
What sponsorship revenue does this podcast inventory scenario produce?
This planner applies an agreed CPM to eligible downloads across the entered number of ad slots and episodes, then applies the expected fill rate.
Your inputs
BUILD THE POD SCENARIO.
Enter known figures or clearly labelled assumptions. The working and result update together. TCE does not insert a market benchmark.
Published formula
Planned sponsorship revenue = eligible downloads per episode ÷ 1,000 × agreed CPM × ad slots × episodes × fill ratePlanned sponsorship revenue
Methodology
READ THE
METHOD.
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Methodology
READ THE
METHOD.
- 01
Planned sponsorship revenue = eligible downloads per episode ÷ 1,000 × agreed CPM × ad slots × episodes × fill rate
- 02
The result is planned gross sponsorship revenue for the entered inventory. It does not deduct production, sales, hosting, talent, network or payment costs.
- 03
Use the same eligibility window and measurement standard across episodes. Downloads are not identical to completed listens, unique people or verified ad exposure.
- 04
Every number is entered by the user. The tool does not connect to a platform account, verify source data or predict future performance.
Methodology
INPUTS AND LIMITATIONS
- Formula
- Planned sponsorship revenue = eligible downloads per episode ÷ 1,000 × agreed CPM × ad slots × episodes × fill rate
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