TCE Tool / CPC calculator
How much did each recorded click cost?
Average cost per click is calculated from two values. Enter figures from the same campaign scope and reporting period.
Your inputs
CALCULATE CPC.
The result updates from the values entered below. TCE does not add a benchmark, forecast or platform adjustment.
Calculated CPC
Methodology
READ THE
METHOD.
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Methodology
READ THE
METHOD.
- 01
Average CPC = campaign spend ÷ clicks
- 02
Average CPC reports the average amount paid for each recorded click. It is not the same as a maximum CPC bid.
- 03
Use spend and clicks from the same campaign scope and reporting period. Platform interfaces may distinguish link clicks, all clicks and outbound clicks.
- 04
The calculator performs arithmetic on user-entered values. It does not access an advertising account, verify tracking quality or predict future performance.
Methodology
FORMULA AND LIMITATIONS
- Formula
- Average CPC = campaign spend ÷ clicks
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