TCE Tool / CPV calculator
How much did each eligible video view cost?
Cost per view is calculated from two values. Enter figures from the same campaign scope and reporting period.
Your inputs
CALCULATE CPV.
The result updates from the values entered below. TCE does not add a benchmark, forecast or platform adjustment.
Calculated CPV
Methodology
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METHOD.
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Methodology
READ THE
METHOD.
- 01
CPV = campaign spend ÷ eligible video views
- 02
CPV reports average spend per eligible video view. It is only comparable when the platforms use compatible view definitions.
- 03
A view is not universal. Google Ads counts views differently across in-stream, in-feed and YouTube Shorts formats. Use the eligible view count reported for the format being analysed.
- 04
The calculator performs arithmetic on user-entered values. It does not access an advertising account, verify tracking quality or predict future performance.
Methodology
FORMULA AND LIMITATIONS
- Formula
- CPV = campaign spend ÷ eligible video views
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