TCE Tool / CTR calculator
What percentage of impressions produced a click?
Clickthrough rate is calculated from two values. Enter figures from the same campaign scope and reporting period.
Your inputs
CALCULATE CTR.
The result updates from the values entered below. TCE does not add a benchmark, forecast or platform adjustment.
Calculated CTR
Methodology
READ THE
METHOD.
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Methodology
READ THE
METHOD.
- 01
CTR = clicks ÷ impressions × 100
- 02
CTR reports the percentage of impressions that produced a recorded click. CTR does not prove attention, purchase intent or conversion quality.
- 03
Use clicks and impressions from the same platform, placement, campaign scope and reporting period. Confirm whether the source reports link clicks or all clicks.
- 04
The calculator performs arithmetic on user-entered values. It does not access an advertising account, verify tracking quality or predict future performance.
Methodology
FORMULA AND LIMITATIONS
- Formula
- CTR = clicks ÷ impressions × 100
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